Marhanum Che Mohd Salleh

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The Practice of Islamic Relationship Marketing Among Takaful Agents and Its Effect on Customer Trust and Commitment

During the last three decades ‘relationship marketing’ has become more popular in the field of marketing. This marketing approach highlights the need of a company or business entity to maintain longterm relationships with customers. In the 1980s, the relationship marketing…

Research Paper

Developing a Model of Measuring Islamic Relationship Marketing Practice among Takaful Agents


Event Papers

Building Agent-Customer Relationship in the Takaful Industry: A Framework of Islamic Relationship Marketing

Journal (English)